Kairova.

Job

Creative Strategy Lead, New Social Growth Platforms (all genders)

Organisation
HelloFresh
Where
Germany
Mode
On site
Funding
Paid
For
Professionals
Deadline
Rolling
Source
Job from the employer's own careers board

About

The role
Meta is our core social channel, but the next leg of growth depends on what's around it. The 2026 ambition is clear: scale TikTok into our #2 social channel on incrementality-steered investment, and prove Pinterest, Snap, and other emerging platforms on the same evidence bar.
This role owns that diversification agenda end-to-end. You're the in-house expert on TikTok — its algorithm, Spark Ads, TikTok Creative Exchange, and the 2–3 day creative fatigue window that punishes slow teams. You also drive structured pilots on Pinterest and Snap: technical setup, account architecture, creativ

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